CURLSMITH
scriptwriting • social
Nobody knows curl care like Curlsmith. Formulated and personalized for curly and wavy hair alike, Curlsmith is a trendsetter in the curly hair space with the volume and shine to prove it.
We created a full-funnel messaging strategy to reach a bigger audience and retain existing customers–creating video and static assets for evergreen products and new product launches.
Pump up the Volume
Curls out, volume up. Our team of in-house writers, designers, and editors created iterations of static & video assets that helped Curlsmith not only successfully tease and launch the Volume Collection, but resulted in 13% higher ROAS, 11% higher CTR, and 3 Platinum Viddy Awards.
